A devoted animal rights campaigner, self confessed nature lover and mother of six (2 of the two legged kind), Jules Lin launched her blog in 2011 after coming to the realisation that what we choose to eat is one of the simplest, yet most important decisions we all make on a daily basis.
Her epiphany came when she and her husband learnt about the live animal export trade and the horrors of factory farming.
Jules quickly learnt that a kind kitchen is all about asking questions, discovering more about the world around us and not just taking things at face value.
Her campaigning, her opinion pieces and her recipes invite us to scrutinise our purchasing choices and think on just how our consuming might impact on matters like climate change, environmental degradation, excessive water use and animal welfare.
Jules knows that our daily choices are important if we truly care about what goes on in the world around us, that is why she is so passionate about plant-based whole foods, about supporting farmers who farm sustainably and about changing the conditions for our animals raised for food.
For both ethical and environmental reasons Jules consumes no meat and no dairy.
Her blog is a labour of love and she makes no money from it.
You can contact Jules via e-mail at firstname.lastname@example.org